Websites, Email, Content, and Business Systems

Custom Digital Solutions

Off-the-shelf software is built for the average company. You are not the average company. I build the websites, systems, and tools your business actually needs, at a price that makes sense.

Custom Digital Solutions: the problem

Read the transcript

I'm Rob Floyd with Eikon Digital Solutions. Look at the tools your business runs on: a spreadsheet taped to a CRM, exports moved by hand, and a process that lives in one person's head.

Custom software has always been priced for much bigger companies. So most small businesses settled for off-the-shelf tools, and bent their own work to fit them.

The problem is one of fit, not technology. The software does not match the business, so the business bends to match the software.

Modern ways of building, AI-assisted tools, and cloud platforms have changed the cost of custom software. A system built around how you work no longer has to be expensive.

I build the websites, email systems, content tools, and business systems that a small company needs, at a price that makes sense. Each one starts from how your team works today.

My Approach

1

Discover

I map your actual workflows, pain points, and requirements. Not what a salesperson assumed you need, but what your team does every day.

2

Architect

I design the system, the data model, and the integration points before writing a line of code. You see and approve the blueprint.

3

Build

I build in focused sprints with frequent demos, so you see progress, give feedback, and course-correct before anything goes too far.

4

Deploy

I launch with proper testing, monitoring, and documentation. Your team gets training, and I stay involved to make sure everything holds.

What I Build

Business Systems and Integrations

Custom applications and connections designed around your processes, not generic templates you have to bend your workflow around.

See what is included
  • Business system design
  • API integrations
  • Database architecture
  • Admin dashboards
  • Mobile-responsive interfaces
  • Deployment and hosting

AI-Enabled Websites

Fast, accessible websites that do a job for your business and not just act as a brochure.

See what is included
  • Responsive design
  • CMS integration
  • SEO
  • Analytics
  • Performance
  • AI-enhanced features

Email and SMS Systems

Messages that reach the inbox, sent from a setup you own and can trust.

See what is included
  • Email domain setup
  • Template system
  • Campaign automation
  • Engagement tracking
  • Segmentation
  • Compliance configuration

Marketing and Content Automation

A publishing rhythm that keeps going even in your busiest weeks.

See what is included
  • Content calendar
  • Publishing automation
  • Social integration
  • Newsletter workflows
  • Campaign analytics
  • AI content assistance

Content Management

A place where your content lives, gets reviewed, and goes out, instead of scattered files and old drafts.

See what is included
  • Content architecture
  • CMS setup
  • Editorial workflows
  • Content templates
  • Migration support
  • Team training

Digital Asset Libraries

Your logos, photos, and documents in one searchable library, so nobody recreates what already exists.

See what is included
  • Asset library
  • Metadata taxonomy
  • Access controls
  • Version management
  • Brand compliance checks
  • Distribution workflows

Who This Is For

  • Businesses whose software almost fits and are tired of paying for features they don't use while missing the one they need.

  • Teams working around their tools with spreadsheets and exports because their systems don't talk to each other.

  • Owners who need a site or system that does a job and not just a brochure that sits there.

1 in 6
Permission-Based Marketing Emails Miss the Inbox
Validity Email Deliverability Benchmark, 2020
60-70%
Estimated B2B Marketing Content Goes Unused
SiriusDecisions, 2013

Related Insights

Why BNI Chapters Still Work
KC Small Business

Why BNI Chapters Still Work

Referrals close at 3x the rate of cold leads. Here's how to make the math compound.

Rob Floyd
What Happens in the First Week
KC Small Business

What Happens in the First Week

Day 1: phone routing. Day 3: GBP claimed. Day 5: first review requests. A promise of activity, not results.

Rob Floyd

Let's build what your business is missing.

Tell me what your software doesn't do, and I'll tell you honestly whether I can build it.

Schedule a Call